The largest alcoholic drinks manufacturer in the world, Diageo, has publicly applauded the State of California , for implementing Assembly Bill No. 2802, which increases the penalties for motorists convicted of alcohol-related reckless driving.
The Bill was introduced originally by Assembly member Guy Houston (Rep. San Ramon) in February 2008. The new law requires that any person convicted of alcohol-related reckless driving participate in court ordered counseling and education programs for at least nine months if they have been convicted of a similar offense within the past ten years.
"Diageo applauds California for taking this important step in promoting responsible drinking practices and enforcing harsher penalties on those who drive while intoxicated,"
said Amy Elliott, Senior Director, State Government Relations, Diageo North America. "Diageo has zero tolerance for drunk driving, and we believe legislation that mandates education is critical to combating alcohol misuse," said Elliott.
Diageo supports treatment and aftercare for repeat offenders through The Century Council, a not-for-profit educational organization funded by some of the nation's leading distillers dedicated to fighting drunk driving and underage drinking.
Which is all good and well, but its a little like Messr's Smith & Wesson, promoting the clamping down on people shooting each other?
An empty gesture used to deflect the true reality of the damage a manufacturer's products cause to society.
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